GM Holden Ltd Analysis

GM Holden Ltd Analysis Introduction GM Holden Ltd, commonly designated Holden, is an Australian automaker that operates in Australasia and is headquartered in Port Melbourne, Victoria. The company was founded in 1856 as a saddler manufacturer. In 1908 it moved into the automotive field, before becoming a subsidiary of the United States-based General Motors (GM) in 1931. After becoming a subsidiary of GM, the company was named General Motors-Holdens Ltd, becoming Holden Ltd in 1998—the current name was adopted in 2005. There is a high demand for Holden in New Zealand market. Market segmentation is a concept in economics and marketing. A market segment is a sub set of a market made up of people or organization with characteristics that cause them to demand similar products based on qualities of those products or as price. True market segmentation meets all of the following criteria: it is distinct from other segments (different segments have different needs), it is homogeneous within the segment (exhibits and comm on needs); it responds similarly to a market stimulus, and it can be reached by a market intervention. The term is also used when consumers with identical product needs are divided into groups so they can be charged different amounts. In this assignment the New Zealand market for Holden products is segmented to understand the customer needs and provide them with different kinds of Model and developing a marketing mix that will sustain the target market. In this study segmentation is analysed in four stages: Assess the potential for market segmentation. Apply market segmentation process. Determine positioning strategies for chosen segments. Relate market segmentation to the marketing mix. Question 1: Assess the potential for market segmentation. Examine the implication of market segmentation to determine precise targeting of marketing in terms of the needs, wants and behaviours of markets. Ans. Reference to use of resources: The resources in the business can be people, money, place etc. The main resource to run the business is people and money. There is a need of investment to start and run the business in a profitable way. People are also very important in the business without people we can’t start our business. Holden establish its business at that places from where they can get raw material very easily and reduce transport expenses. Understanding and meeting customer’s needs: It is very important to find out what the customers want. Firstly Holden identify the needs of the customers and then according to the need of the customers they made different models. Identification of competitor’s activities: To gain the competitive advantages, Holden collect information about the competitor’s activity, what they are doing in the market to do more sales like as Toyota, Hyundai, Mazda and many more. Evaluation of market performance by segments: Market performance is the amount of sale in a business. There are different groups in a business which gives different turnover in the market. So it is necessary to find the most suitable group providing the expected market performance. Identification of significant cultural influence: New Zealand is a multicultural country. The customer’s priorities are affected by his/her ethnic background. So it could not satisfy all the needs of the market of cultural groups at the same time. Therefore, Holden make necessary efforts in the market to attract different cultural groups. Question 2: Apply market segmentation processes. Identify segmentation bases for markets and include geographic, demographic, psychographics and behaviouristic usage. Ans: Holden No. Name of product Income segment Product usage and potential Segment size and growth Segment attractiveness Objectives and resources Competition 1 Commodore Above $35,000 Low 10 % Average Average Low 2 Captiva $20,000-$25,000 Medium 30% Very good Sufficient Medium 3 Cruze Below $20,000 High 60 % excellent Plenty High Commodore: People buy this model that have above $30,000 income. The competition of this model in the market is low as the price is very high. Due to high price the usage of this car is also very low. Segment size and growth is also very less. Captiva: The usage of this car is medium in the market as the price is affordable to middle class family. Income group between $20,000-$25,000 buy this car. The competition of this this car in the market is medium. Segment attractiveness is also good. Cruze: Most of the people prefer to buy this car. Below $20,000 income group buy this model. The usage of this car is very high in the market. The competition of this car is very high because the price is affordable. Objectives and resources of this car are plenty. Segment attractiveness is excellent. Question 3: Determine positioning strategies for chosen segments. 3.1 Select target market segments and apply segmentation strategies. Ans: Positioning: A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Undifferentiated Market: Sales-growth strategy that ignores market segment differences and attempts to appeal to all prospective customers with a single, basic product line through mass advertising and distribution. Differentiated Marketing: A sales growth strategy in which several market niches or population segments are targeted with different products for each niche or segment. Concentrated marketing: Growth strategy in which resources of a firm are focused on a well-defined market niche or population segment. Individualised Marketing: Any kind of communication to individuals by the companies or retailers can be termed as individual marketing. Individual marketing is often customized as per the individual customers. The demand can be directly communicated to the suppliers or manufacturers and they can be provided with customized products as per their demand. 3.2 Establish positioning variables for each target market segment and determine positioning strategies. Ans: Product Attributes: The HOLDEN produces all kind of vehicles, such as sports cars, luxury cars, sports utility vehicles and fuel efficient cars as well. These all are the product attribute. This provides a wide selection range to the buyers. That’s why, HOLDEN manufactures vehicles of all classes according to the demands of the people and their choice, in this way, the business can increase more value in the New Zealand market. Usage and Users: Usage is defined as the way that something is being used, or to the proper way to make use of something. In a market, it is very necessary to look into the usage of the products and the users. The use of the vehicles may vary according to the age group of users. The Holden made its product according to the different type of users. Such as luxury cars for elite class, sports racing cars for youngsters and fuel efficient cars for middle class. Product Class: Product class means that the group or range of products according to the class of people. For example, HOLDEN makes their cars to target the every class of society. They make cars from 1500-2000cc up to 7000cc sports cars. They are classified into different people according to their income, and class. Customer Needs and Benefits: It is very important in the automobile industry that the cars which are available for users are satisfying their needs and providing the benefits to them. That means the car which is purchased by customer is fulfilling his requirements and putting no additional pressure of maintenance cost on buyer. Competition: Holden have a lot of competitors in NZ automobile market. Everyone introduce cars with better features and affordable prices. So, it is necessary for HOLDEN to build such type of cars which are able to compete with the rival companies. It’s also very important to keep the price of newly built cars in the reach of customers. Cultural Factors: Culture is the most basic reason is that effects person’s choice while buying a vehicle in New Zealand. New Zealand is a multicultural country, so they need to make the cars for satisfying needs of all ethnic groups. Like, the people from Asian countries are always show interest to buy cars from Asian manufacturers because they are less costly as compared to other brands. This factor also effects the sale of Holden’s vehicles. Question 4: Relate market segmentation to the marketing mix. 4.1 Assess the implications of market positioning strategies for marketing mix decisions in terms of organisational marketing objectives. Ans: Marketing Mix: The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is a planned mix of the controllable elements of a product’s marketing plan commonly terms such as, Price, Product, Place and Promotion. Product: In every business, quality product is the main factor for running a business. So if the products are not qualitative enough, then there is more probability of losing the customer but if we have qualitative product, then more customer’s gets attracted and there will be more sale. Hence, qualitative product for the customers helps to make more profit in a business. As our Company is Holden, our products must meet that standard. All the customers must feel they are getting more than they paying. Price: If the price of the Holden cars are affordable and economic, and if there are more models and offers then it’s obvious the sales will increase. If the price doesn’t worth then people buy other brands of car because the competition is more in the NZ market so it will effect on the business. Promotion: To run the business, it is very necessary to do the promotion of the newly cars. There are various ways to promote the business such as give advertisements of the different models of cars. In this ways, we can create good picture of our product in different style into people’s mind. Place: In the car business, it is essential to choose the right place for the business to run successful. If the place is not suitable then no one will go there and buy. We should establish our car business in the city where people can see upcoming models. And can buy and fulfil their needs. 4.2 Recommend monitoring mechanisms for market positioning strategies according to strategic marketing plans. Ans. Plan Control: The Plans are done by the top and middle management to get the annual report of the results whether the results are achieved or not. With the help of plan control, one can compare the actual plans with the standard plans to get the variance between them and also it provides the sales and market share analysis. Feedback: we need to get feedback from our customers whether the like our new models or not. If not which feature they don’t like or what feature should include according to them. From the feedback we can know the need of the customers. Survey: in this survey there are questions and you needed to tick or give yes or no according to the customers need. From the question given in the survey we can find out the actual needs of the customers like any new features etc.

Who Has Impacted Your Life the Most

There are certain people, when we asked them about who impact your life's, they usually mentioned their parents. However, my parents gave me the gift of life. They taught me how to talk and walk. They are always here for me when I need something. I cannot live without their advice. My parents are perfect examples of gave me the chance to have good education and better life. First, my father is my guidance with everything I had done. I cannot waived his advise to me. I always find him in the position where I need him. For example, my decision of studying in the United State or studying in Saudi Arabia.He encourage me to go to the United State because as professor working in the university. He told me that teaching in America better for you. Even thought he is teaching on university in Saudi Arabia. Moreover, he gave me the chance to choose whether I want to study in Saudi Arabia or America. Lastly, I chose to study in the U. S, and he was with me for the lest monument of supporting me and giving me advice until I arrived to the U. S. Second, my mother is the best mother in the world because she gave the impassible thing that no body can give me, is the gift of live.She always help me with whatever I need. She never forces me to do anything that I do not like to do. She wanted for me to have the best education in my entire life. She also supported me and gave me advice to my trip to the U. S. I remember she told me that â€Å"nobody was born to know† because I was afraid of learning English. And who will be the life with different culture. In this situation, she said to me you are going to harmony with other people there and do not be afraid, the life is easy.

Is a Career in Archaeology Right for You

For those interested in a career in archaeology, there are a number of different career paths and a wealth of specializations to consider. Archaeologists enjoy unique job perks, such as the opportunity to travel and meet new people, and one day is almost never like the next. Find out from a real archaeologist what this job is all about. Employment Prospects Currently, the main source for paid archaeological jobs is not at academic institutions but associated with heritage or cultural resource management. Archaeological investigations are conducted in the developed world every year because of CRM laws which were written to protect, among other things, archaeological sites. Access the latest United States Department of Labor Statistics to see more about  jobs for archaeologists, in academia and out of it. An archaeologist can work on hundreds of archaeological sites over the course of their career. Archaeological projects vary a great deal in scope. In some cases, excavations at a single site can last years or decades, while in others, a few hours is all thats required to record it and move on. Archaeologists work everywhere in the world. In the US and most developed parts of  the world, much archaeology is conducted by firms contracted with the federal and state governments as part of  cultural resource management. In terms of academic archaeological endeavors, nearly everywhere in the world (with the exception of Antarctica) is visited by some archaeologist from somewhere at sometime. Required Education To succeed as an archaeologist, you need to be able to adapt to change fairly rapidly, think on your feet, write well, and get along with lots of different people. You will also need to complete some formal education on archaeology in order to qualify for many positions. The educational requirements for a career in archaeology vary because of the diversity of career paths available.  If you plan to become a college professor, who teaches classes and conducts field schools in the summers, you will need a  PhD. If you plan to run archaeological investigations as a Principal Investigator for a cultural resource management firm, who writes proposals and leads survey and/or excavation projects year-round, you will at least need an MA. There are other  career paths  to explore as well. Archaeologists use math a lot in their work, as it is important to measure everything and calculate weights, diameters, and distances. All kinds of estimates are based on mathematical equations. In addition, from any one site, archaeologists could excavate thousands of artifacts. To be able to get a comprehensive understanding of that number of objects, archaeologists rely on statistics. To truly understand what youre doing, you must understand what statistics to use when. Some universities around the world are developing online courses, and there is at least one  PhD  program that is primarily online.  Of course, archaeology has a large field component and that cannot be conducted online. For most archaeologists, their first excavation experience was at an archaeology field school. This is an opportunity to experience the work of an archaeologist in a real historical site setting, such as  Plum Grove, the territorial home of the first governor of Iowa. A Day in the Life There is no such thing as a typical day in archaeology—it  varies from season to season, and project to project. There are also no average sites in archaeology, nor average excavations. The time you spend on a site depends for the most part on what you intend to do with it: does it need to be recorded, tested, or fully excavated? You can record a site in as little as an hour; you can spend years excavating an archaeological site. Archaeologists  conduct  fieldwork  in all kinds of weather, rain, snow, sun, too hot, too cold. Archaeologists do pay attention to  safety issues  (we dont work in lightning storms or during flooding, for  example; labor laws typically restrict your crew from working more than eight hours in any one given day), but with precaution, that doesnt mean a little rain or a hot day will hurt us.  If you are in charge of heading up an excavation, the days might last as long as the sunlight does. In  addition, your day will likely include no tes, meetings, and lab studies in the evenings.   Archaeology is not all field work, though, and some archaeologists days involve  sitting in front of a computer, doing research in a library, or calling someone on the phone.   Best and Worst Aspects Archaeology can be a great career, but it doesnt pay very well, and there are distinct hardships to the life. Many aspects of the job are fascinating, though—in part because of the exciting discoveries that can be made. You may discover the remains of a  19th-century  brick kiln and, through research, learn that it was a part-time job for the farmer; you may discover something that looks like a Maya ball court, not in Central America, but in central Iowa. However, as an archaeologist, you have to recognize that not everyone puts understanding the past ahead of everything else. A new highway can be an opportunity to study prehistoric and historic archaeology in the land that will be excavated; but to the farmer whose family had lived on the ground for a century, it represented the end of their own personal heritage. Advice for Future Archaeologists If you enjoy hard work, dirt, and travel, archaeology may be right for you. There are many ways you can learn more about a career in archaeology. You may want to join your local archaeological society, to meet others with your same interest and learn about local opportunities. You can sign up for an archaeology training course called a  field school. Many field opportunities are available—even for high school students—such as the  Crow Canyon Project. There are many ways for high school and middle school students  to learn more about careers in archaeology. Future archaeologists are advised to keep your notes under a  rock when  working on the top of a windy hill and to listen to your intuition and experience—it does  pay off if youre patient enough.  For those who love the fieldwork, this is the best job on the planet.

Domestic Violence and Children - 1640 Words

Definitions Domestic Violence Defined Citation: ARS: 13-3601 Domestic violence includes: • Any act that is a dangerous crime against children • Endangerment • Threatening or intimidating act • Assault • Custodial interference • Unlawful imprisonment or kidnaping • Criminal trespass • Harassment or stalking • Child or vulnerable adult abuse Persons Included in Definition: • A spouse or former spouse • Persons residing or having resided in the same household • Persons having a child in common • A party who is pregnant by the other party • A parent, grandparent, grandchild, stepchild, brother, or sister • A child who resides or has resided in the same household Defining Domestic Violence Domestic violence can be†¦show more content†¦In addition, because violence is a learned behavior, growing up in a violent home can contribute to someone potentially becoming abusive. Of all batterers, two-thirds witnessed domestic violence while growing up. ( Government and academic studies consistently demonstrate that the majority of victims of domestic violence are females and that batterers are overwhelmingly male.) However, many males who witnessed violence in their childhood homes have gone on to have healthy family relationships. The same is true for girls who have grown up in a violent home. Although some do become victims of abuse, others develop healthy interpersonal relationships. It is still unclear why some people are able to develop healthy relationships while others continue to repeat the cycle of violence. Children of Domestic Violence Statistics • For every hour, as many as 115 children are abused • 90% of children from violent homes witness their fathers beating their mothers • 63% of all boys, age 11-20, who commit murder, kill the man who was abusing their mother • Children in homes where violence occurs are physically abused or neglected at a rate 1500% higher than the national average • Research has shown that the more severe the abuse of the mother, the worse the child is abused • Nationally, 75% ofShow MoreRelatedDomestic Violence And Children On Children1642 Words   |  7 PagesDomestic Violence and Children There are many studies that have been done over the past decade that does a comparison of children of domestic violence to those that have not experienced it. We cannot say for sure what number or percentage is affected each day or year. However, it is a widespread national problem that affects children today. Domestic violence has long been a hot topic and statics shows that† every 15 seconds a woman in the United States of America is beaten† (Beller 2015, p. 207)Read MoreThe Effects Of Domestic Violence On Children And Children1541 Words   |  7 Pagesbattered woman, the house accommodate their client for 30days while they find other resources to help them move on with their life. Domestic abused affect women and children. Lots of women are more at risk in their own home. Spouse abuses happen when one person in the marriage chooses to control the other party by using fair intimidation physical, emotional abuse. Domestic violence displaced many families because they are trying to get away from their abuser. Abuse can range from physical, mentally, emotionalRead MoreThe Effects of Domestic Violence on Children1529 Words   |  7 PagesThe Effects of Domestic Violence on Children Trudy Root Kaplan University CM107-11 Children are negatively impacted by the surrounding of domestic violence in multiple ways, in which need to be identified. The audience that needs to be aware of domestic abuse’s effects on children is adults that care for children; such as pediatricians, teachers, counselors, and parents. The issue that needs to be addressed is the negative effects on children involved in a domestic violence situation. ManyRead MoreThe Effects Of Domestic Violence On Children1387 Words   |  6 Pages Literature Review: The Effects of Domestic Violence on Children By Taralyn Dean SW 8570 March 11, 2015 Introduction Today this paper will be exploring the affects of intimate partner domestic violence and how this impacts the children. The children of theses situations are the bystanders of these physical and emotional events. This paper will review in depth what other professionals are saying about the children of the domestic violence relationships and also the findings andRead MoreThe Effects Of Domestic Violence On Children1423 Words   |  6 Pages All individuals who work at a center involved with domestic violence should hear my concern about how late elementary to late high school students lack the knowledge about domestic violence. Many individuals are not aware about who is being domestically violated in their communities. We should have a program that shows ways to cope, tell, and prevent domestic violence. This would educate students about what is considered as domestic violence. The students deserve to be herd; this program willRead MoreDomestic Violence And Its Effects On Children1694 Words   |  7 PagesDomestic violence involves and affects all the family women in general including pregnant women, men, children, including children with special needs, adolescents, teenagers, and even the animals are abused by humans. There is no way to stop or control domestic violence. It involves physical abuse by both men and women, hitting with objects and even when you push someone is an act of violence or abuse, when you hit your child is an act of abuse. The most affected in the family are the children becauseRead MoreThe Effects Of Domestic Violence On Children And Children852 Words   |  4 Pagesthey can call home for as long as needed. We at Stop the Violence You Are Not Alone-CCMG want to raise awareness about Domestic Violence. 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ParticipantsRead MoreThe Effects Of Domestic Violence On Children1444 Words   |  6 PagesWhen it comes to domestic abuse there are signs to watch for and if caught early enough one can stop it before it begins. In violent relationships the ultimate goal of the abuser is to have complete control over the abused. According to Shattered Lives magazine, â€Å"One out of every four households experience a form of domestic violence† (1). When one feels they have nowhere to go they become more attached and often have children with their perpetrator. The children also play a part in the family membersRead MoreThe Effects Of Domestic Violence On Children963 Words   |  4 PagesEffects of Domestic Violence on Children Many children witness domestic violence each day. Most times, children witness their mothers being abuse by their fathers, step-fathers, or mother’s boyfriends. According to Couchenour and Chrisman (2011), â€Å"Women and children are at greater risk of being victims of abuse than are men† (p. 131). Witnessing violence or being abused at home has serious effects on children. This article explains the short-term and long-term effects that domestic violence has on children